Market Research

“Sales Intelligence is probably the single-most powerful tool your organization can invest in”

Your organization needs more than just readily available information. Collating information is relatively easy today, however analyzing it contextually and reaching comprehensive conclusions that lead to sales action is a complex task that needs a specific skill set as well as experience

While primary research does pose a likely solution to your organization’s data needs, it is also an expensive and time-consuming affair. What you need is a set of research tools and processes that are in sync with your company’s requirements, challenges and goals

QLB’s combination of Primary and Secondary Research Services as well as Market Intelligence equips you with relevant, important and actionable data that can help you take vital ‘make-or-break’ decisions in a competitive market

Our suite of services includes

Primary Research

You don’t just want to find buyers, you want to find buyers that are willing to pay you the highest value possible for the unique value proposition you are offering. This required extensive research by experienced and highly-qualified professionals. QLB’s primary research helps you with Launching new products: Whether you want to gauge the viability of a new product or explore the scope of a new potential market, QLB’s market research surveys can help you gain valuable insights into possibilities and cautions.

Customer feedback: Are your customers truly happy with your products? Are there areas you could improve? How does your consumer base perceive your brand? The answers to these questions are vital when making policy decisions. QLB can help you find them and enhance your customers’ experience and align with their expectations

Survey Management & Execution: Are your current surveys truly empowering your business decisions? Regular overhaul of existing survey systems and programs are important to keep yourself updated and abreast with market conditions. An outdated or ineffective survey program can severely cost you in a competitive market! Let QLB help you get more out of your survey programs


Desk Research

Primary research, while thorough, can be an expensive affair. For clients looking for a more convenient way to make fool-proof business decisions, QLB’s Desk Research services offer an effective solution. Promising results just as accurate and comprehensive as Primary Research Strategies, Desk Research is a cost-effective way of making informed business decision and is also just as applicable.


Areas of Desk Research we cover are

Deep-Dive Studies
For markets, organizations and key accounts

Market Scans
Market Opportunity assessment that includes customer needs assessment as well as profitability analysis.

Fit-Gap Analysis
For existing systems and solutions

Due Diligence
Re-verification of existing data, support of existing documentation

Industry Analyses
For trends, best practices and new opportunities

Using all of the above, QLB is able to develop an effective GTM strategy for your needs that would enviably compare to the results of Primary Research.

Regardless of the methodology, QLB employs research tactics that are thorough and uncompromising. Our attention to minute details, as well as the market acumen compiled over years of analyzing and understand a wide range of industries ensure our clients make sound decisions every time.

We started with a initial market testing for India market and since then it has been no looking back, we have been able to reach into markets that my team did not have the time to develop. Great for opening up a new segments or markets

Includes
  • Market Growth
  • Acquisition
  • CXO surveys
  • Channel planning and studies
  • Customer Analysis
  • Competition Insights

We started with a initial market testing for India market and since then it has been no looking back, we have been able to reach into markets that my team did not have the time to develop. Great for opening up a new segments or markets

The early bird gets the lead! Give us a call NOW and get started before your competition !

Find out more about how QLB’s lead generation can work for your company

Optimise Your Sales ROI Today

Drop us a line

© 2017 QLB Marketing Insights